When a client hires you for a commercial photography assignment it goes either two ways for me. One would be where the client constantly changes their mind about what they’re looking for, the direction etc. and it’s a battle trying to get the shots they want because they don’t know what they want. The second would be like CKO Kickboxing where in their brief they had the location, the shot list, samples of the look they wanted and all the models were on time and ready to go when I arrived. When the client is this well prepared it makes any photographer’s job easy. All I had to do was show up and shoot the brief that was provided.