When a client hires you for a commercial photography assignment it goes either two ways for me. One would be where the client constantly changes their mind about what they’re looking for, the direction etc. and it’s a battle trying to get the shots they want because they don’t know what they want. The second would be like CKO Kickboxing where in their brief they had the location, the shot list, samples of the look they wanted and all the models were on time and ready to go when I arrived. When the client is this well prepared it makes any photographer’s job easy. All I had to do was show up and shoot the brief that was provided.
I was recently contacted by the photography manager from Golfsmith to photograph their Golfsmith in Pembroke Pines grand opening. It was a pretty sweet gig actually. They provided me with a well detailed shot list and the best part it was only a 2 minute drive from house. Talk about convenience.